While the real prize is bragging rights and doing good for the community, the winner(s) of Shawano's NEW Top Dog contest also gets to take home some pretty awesome prizes.



We're especially excited that Shawano's NEW Top Dog 2022 will be featured on a specially blended springtime brew created by brew masters from Pigeon River Brewery — and the owner of the furry winner will get to help!

The dog with the most votes will be crowned Shawano's NEW Top Dog 2022, be featured on the specialty NEW Top Dog brew, and win more than $1000 worth of prizes.

• Help pick the style of the Pigeon River Brewery's NEW Top Dog 2022 specialty beer, customize the specific recipe, be there on brew day, and name the beer after your dog (subject to brewery approval)
• $500 Fleet Farm gift card
• A five night stay provided by Complete Canine Care Centre
• A $150 Doggie Paddle package with Doggie Paddle
• 30-minute pet photography session including print  with Debra Lake Photography
• Doggy Gift Basket provide by Jill's Pet Grooming
• A wellness visit provided by Qualheim's True Value
• Beer for a year provided by Pigeon River Brewery
• Automatic entry into the Championship Round

The dog with the second-highest number of votes will be featured on the back label of the specialty beer and win an additional $500 in prizes.

• $250 Fleet Farm gift card
• A wellness visit provided by Qualheim's True Value
• A $50 Paddle with a Partner Swim with Doggie Paddle
• 30-minute pet photography session including print  with Debra Lake Photography
• Doggy Gift Basket and gift card provided by Cellcom and Shawano County Humane Society
• Gift Basket provided by Pink Shears Pet Grooming
• Beer for a year provided by Pigeon River Brewery
• Automatic entry into the Championship Round

The dog with the third-highest number of votes will also be featured on the back label of the special NEW Top Dog 2022 brew and lap up more than $350 in prizes:

• $100 Fleet Farm gift card
• A $50 Paddle with a Partner Swim with Doggie Paddle
• Gift Basket provided by Qualheim's True Value
• 30-minute pet photography session including print  with Debra Lake Photography
• Doggy Gift Basket and gift card provided by Cellcom and Shawano County Humane Society
• Beer for a year provided by Pigeon River Brewery
• Automatic entry into the Championship Round

The dogs who receive 4th through 10th place will also be featured on the back label of the special NEW Top Dog 2022 beer can and lick their chops each with $250 in prizes:

• $50 Fleet Farm gift card
• A $50 Paddle with a Partner Swim with Doggie Paddle
• Gift baskets provided by Thrivent Financial Wolf River Associates, Edward Jones / Randy Panzer, and Shawano County Humane Society
• Beer for a year provided by Pigeon River Brewery
• Automatic entry into the Championship Round

Please visit all of our tremendous partners listed below. They care as much about kids and animals in Northeast Wisconsin as we do, and this event would not be possible without their support.

*Prizes are subject to change. Winning dogs may also be asked to do media interviews and attend promotional events during 2022.